Adobe Experience Platform AI Assistant for Enterprise released

Adobe has released its Adobe Experience Platform (AEP) AI Assistant under general availability. The Enterprise productivity software, showcased at the annual Adobe Summit in March 2024, allows teams to collaborate more effectively on content production and insights workflows.

Currently, organisations rely on AEP to create a single view of their customer base so they can engage them using a multichannel approach. The platform’s new capabilities will allow top brands such as The Coca-Cola Company and Major League Baseball to better understand data and streamline workflows.

Adobe’s AEP AI Assistant comes embedded with such Adobe Cloud Experience applications as the Adobe Journey Optimizer, Customer Journey Analytics and Real-Time Customer Data Platform.

It adds features that help users automate tasks, answer complex technical questions, simulate and predict outcomes, and create new audiences and user journeys. These new abilities come courtesy of generative experience models, which are designed to retrieve Adobe knowledge and insights that are unique to a company’s audiences, business goals, campaigns and data sets.

Speaking of the new AI Assistant’s functionality, Senior Vice President of Adobe Experience Cloud, Anjul Bhambhri stated: “AI assistants are driving a paradigm shift within enterprise software, dramatically lowering the barrier to entry for new use cases and also first-time users.”

Of Adobe’s own role, he continued: “Adobe is in a unique position to provide an out-of-the-box solution that can harness data to deliver insights and automation, given the scale of profiles, campaigns and interactions already being processed through Adobe Experience Platform, including 40 petabytes of data and 5 billion edge interactions per day.”

What features are included in Adobe Experience Platform AI Assistant?

AEP AI Assistant’s feature highlights include:

• Content Automation and Generation: Using the Adobe Experience Platform AI Assistant, organisations can generate customer experiences, personalised campaigns and appealing data analysis visualisations. Creative and audience development teams will be able to create entire sets of marketing assets on the fly, including web page content, email copy, layouts and designs, and image elements. AEP AI will also be able to auto-generate creative briefs from existing assets, such as PDFs, presentations and documents.
• Intuitive Product Insights: AEP AI can utilise its artificial intelligence algorithms to automate tasks and provide insights into products, allowing users to query troubleshooting issues, frequent questions and how-tos, such as “How do you define audience segments” or “What is a user journey?” Users can also skip SQL queries to discover information about datasets by simply prompting the assistant with questions like “How many users are in my audience” or “When was my segment last used?”
• Predictive Insights and Suggestions: Future features of AEP AI will include the ability to simulate outcomes to maximise marketing efforts. With predictive insights, marketing teams can assess analytical data to determine things such as anticipated conversions based on a segment or campaign and gain predictions on how those conversions might change if a different audience segment is used. In addition, the AI platform will be able to offer recommendations to enhance efforts. These recommendations can include the next steps such as creating a promotional offer tailored to a group of customers or targeting a different region.

To learn more about Adobe’s Experience Platform AI Assistant, check out the AEP AI page.

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